Everything College Sports

For those interested in all things college sports

Luxury Suites: Pro v. College

It has been a while since my last post, sorry! Ohio University has been very busy with the annual Sports Administration and Facility Management Symposium as well as frequent events celebrating the achievements of the undergraduates. The following is based a little bit on my own research, but is mostly the sharing of my own opinion.

As we all suffer through this downturn in the economy, high ticket prices and corporate spending on sports has caught the attention of everyone. The $800,000 Yankees suites got the media talking about corporations that are benefiting from Federal bailout money, yet are still purchasing high priced suites and other forms of premium seating for their clients while we all support their lifestyle. In the realm of college sports, we’ll have to see if any of this discussion trickles over into next season with regard to bad P.R. for any companies identified as spending big bucks for football tickets while they cut jobs, receive Federal funds from all of us, and their clients are trying to put food on their tables. Continue reading

May 19, 2009 Posted by | College Sports Business, Facilities and Events, Marketing, Sponsorships and Sales | 1 Comment

Counter-Trend Spending & College Sport

I have to begin by letting everyone know that this topic (and a lot of the content of this post) is the result of an e-mail conversation I had with Nick Infante, the illustrious editor of College Athletics Clips. If you are not familiar with College Athletics Clips, it is a fantastic service that keeps professionals in college athletics up-to-date on news and events through providing summaries of articles as well as commentary pieces. Best of all, OHIO has paid for access for students through the library website (using your Oak ID).

Anyway, back to the topic. We all know that the country, and most of the world is in the midst of a recession. So, what is the best strategy for college athletic programs to survive and even thrive in this economic climate?  I’m not sure this post will answer the question, but I want to propose one idea that Nick and I think has some merit.

Can a case be made for going against the grain and increasing instead of decreasing spending in tough economic times? The term counter-trend spending (or as Nick puts it “ignore-the-recession spending”)  encompasses this idea.

Nick argues that, “Whether you’re a big-time athletic program, a beer brand or an appliance store, strategic spending during a recession could be an effective way to gain on competitors. Increased spending – on personnel, advertising, price promotions, etc. — could attract recruits, fans, coaches & staff (for big-time athletic departments); new customers, distributors and bars/restaurants (for a beer brand) and new shoppers (for an appliance store).”

Continue reading

February 1, 2009 Posted by | College Sports Business, Finance, Marketing, Sponsorships and Sales, Uncategorized | , | 3 Comments

Bowl Gifts.. excessive?

For those of you who have not seen the list of bowl gifts being handed out this year- I think it is CRAZY.  Of course as a student-athlete it wouldn’t be so bad to receive one of these cool items or the shopping spree’s.

Sports Business Journal published a list of the bowl gift on Dec 8, 2008 and here are the highlights. These items are in addition to the traditional watches, sunglasses, hats, sweats, and other gear provided to the players. Plus, of course there will be championship rings for many of the winning teams provided by their school and per diem meal money as well as up to $20/day incidental expense money throughout their time at the bowl site up to 10 days AND an allowance for travel to and from the game for some schools that play close to Christmas ($800 cash at Oregon).

Pioneer Las Vegas Bowl- Wii System Bundle Package

Capital One Bowl- Party at Best Buy with a $400 shopping spree

Insight Bowl- 26″ LCD HD TV

San Diego County Credit Union Poinsettia Bowl – 8 gig iPod Touch

Rose Bowl presented by Citi- Sony DVD Camcorder

Independence Bowl- Trek Mountain Bike

FedEX BCS National Championship Game- $300 in Sony electronics

Here is the kicker, the limit on value for participant gifts varies between NCAA National Championships and Bowl Games (NCAA Award Chart search for Figure 16-1). Basically, a Conference Championship participant gift is limited to $325 (provided by the institution), a NCAA National Championship/Tournament is limited to $325 (from institution plus an NCAA unlimited value gift), and an All-Star game and Postseason Bowl is limited to $825 ($325 from institution and $500 from Bowl Mgt).

This is certainly not a new phenomenon and I do think that sponsor gifts are a legitimate reward for student-athletes at both Conference and National Championships. But, there seems to be some inequity here which seperates football from all other student-atheltes.

January 3, 2009 Posted by | BCS, Football, Legislation, Sponsorships and Sales, Uncategorized | , , | Leave a comment