All good things must come to an end and The Everything College Sports Blog is no exception. This blog will be deactivated on January 1, 2010. I can’t tell you how much I (and OHIO students) have appreciated all of the contributors, readers, and comments over the past year. I have learned a lot about blogging and the support from OHIO students and colleagues has been exceptional. But, there are a lot of other great sport blogs (See my Blogroll for some ideas) and this one has become too time consuming to maintain successfully. So, I encourage everyone to visit other sport blogs and keep up with the world of college sport and working in the sport industry. Best of luck to you all!
This post was authored by Brandon Steffek, a 2009 Ohio University Sport Management graduate. Since graduation, he has been working for Full House Entertainment Database Marketing as Sales and Marketing Consultant.
Full House Entertainment Database Marketing provides targeted sales leads for direct marketing campaigns (direct mail, telemarketing, email). Over 600 sports teams and entertainment organizations have used Full House to find new business and residential customers. Full House works exclusively with sports and entertainment organizations to target businesses and consumers most likely to buy season tickets, group tickets and premium seating (suites, club seating, VIP clubs).
The following is intended to provide a brief overview of how teams use database marketing to improve their organization and generate new revenue. Whether it is professional or college sports; the principles are the same.
Database marketing from my experience can be defined as identifying new customers who possess similar characteristics of sport teams’ existing customers. Whether it’s a particular business industry, or demographic profile of a residential consumer, database marketing can be used to build custom databases of potential new prospects that can be reached through direct marketing campaigns. Database marketing can also be used to collect and market to existing customers. Continue reading
The Everything College Sports Blog was recently named one of the 100 Best Higher Education Blogs by Online Degrees Hub. Online Degrees Hub provides up-to-date information on every online school, subject, and degree, and an help you find accredited programs in a variety of subject matters.
The intent of the Everything College Sports Blog is to allow Ohio University students (and everyone else) interested in college athletics the chance to discuss contemporary issues in college sports. Students, faculty, alumni, and other guests will author various blog posts and everyone is welcome to comment and discuss the posts. This is a forum to engage in new and creative solutions to age old issues in college sport as well as discuss current happenings around the country.
Thanks to all of you who read the posts, search jobs, and are part of the OHIO immediate and extended family.
We have begun our 2009-2010 Blogging and welcome your comments!
The first contribution comes recent Ohio University Sport Management grad Ian Davie. I asked Ian to share his thoughts and tips for students as the new school year begins. I know students can hear it from their professors a million times, but sometimes it takes hearing it from someone in their shoes for it to sink in. Ian has certainly paid his dues in the sport industry since graduation. His life path since June 2008 includes:
-Staying in Athens, OH for 2 months to work with the Southern Ohio Copperheads (summer baseball league team)
– Living in Baltimore for 3 months and completing a PGA TOUR Internship with the Constellation Energy Senior Players Championship
-Living in Bonita Springs, FL for 7 months looking for a job
-FINALLY, landing a great job with the Phoenix Suns as a Sales Consultant for past 3 months.
Getting a job is tough right now. You have to put yourself in the best position to succeed in a time when the job market is tough. Currently, my goal is to make 100 outbound phone calls a day. The point being; I talk to a lot of people and learn that many of them are unemployed right now.
The Everything College Sports Blog is on summer break along with Ohio University. Postings will resume in September. Job postings will continue to be updated. Thanks for your support!
It is the time of year when graduating students begin to panic if they haven’t received their dream job offer or even an offer for an internship. If you are one of those still looking for a position, HANG IN THERE. One of the best interns I ever had told me he sent out over 100 applications before he landed the internship with me (4 years later, he is now the Director of Marketing at a Division I institution). So, it will happen – it just might not happen tomorrow. Keep doing the right things to set yourself up to be successful, including;
1. Volunteer with a sport organization. It might be that your resume isn’t quite solid enough to land the job you are hoping for.
2. APPLY. APPLY. APPLY. Until you have a job, your job is finding a job. So, treat the job search like a job. You must get out of bed before noon and search for jobs and then jump through all the application hoops to apply. Sometimes, the application process is difficult and time consuming to weed out those that are not serious. Continue reading
It has been a while since my last post, sorry! Ohio University has been very busy with the annual Sports Administration and Facility Management Symposium as well as frequent events celebrating the achievements of the undergraduates. The following is based a little bit on my own research, but is mostly the sharing of my own opinion.
As we all suffer through this downturn in the economy, high ticket prices and corporate spending on sports has caught the attention of everyone. The $800,000 Yankees suites got the media talking about corporations that are benefiting from Federal bailout money, yet are still purchasing high priced suites and other forms of premium seating for their clients while we all support their lifestyle. In the realm of college sports, we’ll have to see if any of this discussion trickles over into next season with regard to bad P.R. for any companies identified as spending big bucks for football tickets while they cut jobs, receive Federal funds from all of us, and their clients are trying to put food on their tables. Continue reading
The University of New Orleans (UNO) Student-Athletes have had a rough couple of years. First, in 2005, Hurricane Katrina devastated the campus and athletic facilities. The result was the suspension of 9 athletic teams and decreased student enrollment. UNO Enrollment has still not recovered to pre-Katrina levels which has severely reduced the athletics funding available from student fees. This, plus recent State budget cuts (athletics share was going to be appprox. $1.5mil) have stressed the finances of the athletics department in a big way. Now, last week UNO students voted “NO” to an increase in student fees to keep athletics functioning.
The result of the “NO” vote by students will likely be the elimination of the entire athletics program. Only if the State Legislature steps in to help (or a major private donor) can the program be saved at this point. Continue reading
We all know that the discussion of salaries at major NCAA FBS institutions can keep us chatting in the hallways at work or in the classroom for hours. On April 13th, the Columbus Dispatch chronicled “A Decade of Growth” in Ohio State Athletics Salaries. Although, specific to Ohio State, the article reminds us of the tremendous growth over the past 10 years in salaries at the largest and most powerful athletics programs.
Part of me wants to praise Ohio State for supporting all of their coaches with good salaries. The job of being a coach at Ohio State or at any DI institution is not easy and most coaches are underpaid. I’m not talking about football and men’s basketball, but about the other 15-20 programs that DI schools sponsor. Remember, these are folks who place their livelihood in the hands of 17 year olds during the recruiting process… please choose my school! They are away from home a large portion of the year traveling with the team and recruiting. Even when they are in town, they are working crazy hours and dealing with everything from girlfriend/boyfriend problems their athletes are having to being a productive member of the athletic department and putting in hours of community service. So, that is the part of me that says, FINALLY – more coaches are being compensated fairly. Continue reading
Let me first say, I am a huge NCAA fan from a business and sport competition perspective – but this seems to be a no win situation. Some of you may have seen a semi-humorous article in Bloomberg the other day. Well, it may not be funny if you work at the NCAA in Enforcement or if you are a coach that is not an early adopter of new technologies. Anyway, the Bloomberg Article, IPhone Athletes Race Past NCAA Cops, is about the realities of trying to keep NCAA rules one step ahead of the athletes and coaches. Continue reading