This post was authored by Brandon Steffek, a 2009 Ohio University Sport Management graduate. Since graduation, he has been working for Full House Entertainment Database Marketing as Sales and Marketing Consultant.
Full House Entertainment Database Marketing provides targeted sales leads for direct marketing campaigns (direct mail, telemarketing, email). Over 600 sports teams and entertainment organizations have used Full House to find new business and residential customers. Full House works exclusively with sports and entertainment organizations to target businesses and consumers most likely to buy season tickets, group tickets and premium seating (suites, club seating, VIP clubs).
The following is intended to provide a brief overview of how teams use database marketing to improve their organization and generate new revenue. Whether it is professional or college sports; the principles are the same.
Database marketing from my experience can be defined as identifying new customers who possess similar characteristics of sport teams’ existing customers. Whether it’s a particular business industry, or demographic profile of a residential consumer, database marketing can be used to build custom databases of potential new prospects that can be reached through direct marketing campaigns. Database marketing can also be used to collect and market to existing customers. Continue reading