Everything College Sports

For those interested in all things college sports

You’ve Got to Understand Database Marketing in Today’s Sport Climate

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This post was authored by Brandon Steffek, a 2009 Ohio University Sport Management graduate. Since graduation, he has been working for Full House Entertainment Database Marketing as Sales and Marketing Consultant.

Full House Entertainment Database Marketing provides targeted sales leads for direct marketing campaigns (direct mail, telemarketing, email). Over 600 sports teams and entertainment organizations have used Full House to find new business and residential customers. Full House works exclusively with sports and entertainment organizations to target businesses and consumers most likely to buy season tickets, group tickets and premium seating (suites, club seating, VIP clubs).

The following is intended to provide a brief overview of how teams use database marketing to improve their organization and generate new revenue. Whether it is professional or college sports; the principles are the same.

Database marketing from my experience can be defined as identifying new customers who possess similar characteristics of sport teams’ existing customers. Whether it’s a particular business industry, or demographic profile of a residential consumer, database marketing can be used to build custom databases of potential new prospects that can be reached through direct marketing campaigns. Database marketing can also be used to collect and market to existing customers. Continue reading

September 29, 2009 Posted by | Marketing, Ohio University, Uncategorized, Working in College Sports | 1 Comment

Everything College Sports Named One of the “100 Best Higher Education Blogs”

The Everything College Sports Blog was recently named one of the 100 Best Higher Education Blogs by  Online Degrees Hub. Online Degrees Hub provides up-to-date information on every online school, subject, and degree, and an help you find accredited programs in a variety of subject matters.

The intent of the Everything College Sports Blog is to allow Ohio University students (and everyone else) interested in college athletics the chance to discuss contemporary issues in college sports. Students, faculty, alumni, and other guests will author various blog posts and everyone is welcome to comment and discuss the posts. This is a forum to engage in new and creative solutions to age old issues in college sport as well as discuss current happenings around the country.

Thanks to all of you who read the posts, search jobs, and are part of the OHIO immediate and extended family.

September 22, 2009 Posted by | Uncategorized | 1 Comment

Lessons From a Recent Sport Management Grad

We have begun our 2009-2010 Blogging and welcome your comments!

The first contribution comes recent Ohio University Sport Management grad Ian Davie. I asked Ian to share his thoughts and tips for students as the new school year begins. I know students can hear it from their professors a million times, but sometimes it takes hearing it from someone in their shoes for it to sink in. Ian has certainly paid his dues in the sport industry since graduation. His life path since June 2008 includes:

-Staying in Athens, OH for 2 months to work with the Southern Ohio Copperheads (summer baseball league team)

– Living in Baltimore for 3 months and completing a PGA TOUR Internship with the Constellation Energy Senior Players Championship

-Living in Bonita Springs, FL for 7 months looking for a job

-FINALLY, landing a great job with the Phoenix Suns as a Sales Consultant for past 3 months.

Getting a job is tough right now. You have to put yourself in the best position to succeed in a time when the job market is tough. Currently, my goal is to make 100 outbound phone calls a day. The point being; I talk to a lot of people and learn that many of them are unemployed right now.

Continue reading

September 2, 2009 Posted by | Ohio University, Working in College Sports | 1 Comment