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Bowl Gifts.. excessive?

For those of you who have not seen the list of bowl gifts being handed out this year- I think it is CRAZY.  Of course as a student-athlete it wouldn’t be so bad to receive one of these cool items or the shopping spree’s.

Sports Business Journal published a list of the bowl gift on Dec 8, 2008 and here are the highlights. These items are in addition to the traditional watches, sunglasses, hats, sweats, and other gear provided to the players. Plus, of course there will be championship rings for many of the winning teams provided by their school and per diem meal money as well as up to $20/day incidental expense money throughout their time at the bowl site up to 10 days AND an allowance for travel to and from the game for some schools that play close to Christmas ($800 cash at Oregon).

Pioneer Las Vegas Bowl- Wii System Bundle Package

Capital One Bowl- Party at Best Buy with a $400 shopping spree

Insight Bowl- 26″ LCD HD TV

San Diego County Credit Union Poinsettia Bowl – 8 gig iPod Touch

Rose Bowl presented by Citi- Sony DVD Camcorder

Independence Bowl- Trek Mountain Bike

FedEX BCS National Championship Game- $300 in Sony electronics

Here is the kicker, the limit on value for participant gifts varies between NCAA National Championships and Bowl Games (NCAA Award Chart search for Figure 16-1). Basically, a Conference Championship participant gift is limited to $325 (provided by the institution), a NCAA National Championship/Tournament is limited to $325 (from institution plus an NCAA unlimited value gift), and an All-Star game and Postseason Bowl is limited to $825 ($325 from institution and $500 from Bowl Mgt).

This is certainly not a new phenomenon and I do think that sponsor gifts are a legitimate reward for student-athletes at both Conference and National Championships. But, there seems to be some inequity here which seperates football from all other student-atheltes.

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January 3, 2009 - Posted by | BCS, Football, Legislation, Sponsorships and Sales, Uncategorized | , ,

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